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Title details for H.J. Heinz Company by Debbie Foster - Available

H.J. Heinz Company

by Debbie Foster
Jack Kennedy
ebook
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A photographic history of one of America's oldest and best-loved companies, and a study in how to "do the common thing uncommonly well."
In 1869, the American diet was a dreary affair. Kitchen staples included bread, potatoes, other root vegetables, and meat. Tomatoes—at the time called "love apples"—were an exotic fruit. Then, twenty-five-year-old Henry J. Heinz helped to change all of that.
Heinz established his company based on a single premise: quality. He demonstrated this commitment by bottling his first product, grated horseradish, in clear glass jars to showcase its purity. From his hometown near Pittsburgh, Heinz sparked a revolution. A colorful marketing genius, he was a foresighted entrepreneur whose peripatetic travels birthed the global H.J. Heinz Company, which today is the most international of all United States-based food companies. This book contains vintage images from the archives of one of America's first industrial photography studios—capturing both the products and the memorable and creative marketing from the "57 Varieties" company.
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Series: Images of America Publisher: Arcadia Publishing

Kindle Book

  • Release date: April 13, 2021

OverDrive Read

  • ISBN: 9781439618073
  • Release date: April 13, 2021

EPUB ebook

  • ISBN: 9781439618073
  • File size: 47023 KB
  • Release date: April 13, 2021

Formats

Kindle Book
OverDrive Read
EPUB ebook

subjects

Business Cooking & Food Nonfiction Economics

Languages

English

A photographic history of one of America's oldest and best-loved companies, and a study in how to "do the common thing uncommonly well."
In 1869, the American diet was a dreary affair. Kitchen staples included bread, potatoes, other root vegetables, and meat. Tomatoes—at the time called "love apples"—were an exotic fruit. Then, twenty-five-year-old Henry J. Heinz helped to change all of that.
Heinz established his company based on a single premise: quality. He demonstrated this commitment by bottling his first product, grated horseradish, in clear glass jars to showcase its purity. From his hometown near Pittsburgh, Heinz sparked a revolution. A colorful marketing genius, he was a foresighted entrepreneur whose peripatetic travels birthed the global H.J. Heinz Company, which today is the most international of all United States-based food companies. This book contains vintage images from the archives of one of America's first industrial photography studios—capturing both the products and the memorable and creative marketing from the "57 Varieties" company.
Expand title description text
Business Cooking & Food Nonfiction Economics